Social Network Profile Set-up & Management

Where’s Your Client’s Profile? If They’re Not Online, They’re Losing Business
The Social Media revolution cannot be dismissed as another passing fancy, but is increasingly regarded as the new way people are communicating, doing business and prospering. With a staggering 75% of internet users involved in social networking in 2008, society will only see another sweeping increase in 2009 as the challenged economy demands new ways of marketing. Businesses are quickly learning they need to hang out where their customers are, which is online, and Web 2.0 has forever changed the way they connect to their target audience.  

With growing respect as an essential marketing tool for businesses, 2009 trends predict larger corporations and non-profit organizations will join the ranks with small businesses and entrepreneurs with Social Network profiles. With our changing economy and savvy users, it’s become an essential marketing practice to establish a strong presence online in Social Networks with effective and appealing profiles.      

A Big Service Demand in 2009 – Virtual Professionals Handling Social Networks
Social Network Profile Set-up & Management is exploding as a much-needed service by Virtual Assistants, and more professionals are training to meet the demand for their clients. As a critical component of Social Media Marketing, this specialized niche skill is of increasing importance in 2009. With staggering opportunity for networking and promotion online, businesses are scrambling to find help with navigating through the maze of Social Networks to establish a presence, such as on Twitter, Facebook, LinkedIn and other niche Social Networks in their industry.  

What’s in a Social Network Profile? The Set-up…
As the building block for an effective Social Media Marketing Strategy, establishing your client’s professional image online in any Social Network is a hot niche service in itself for your Virtual Professional business. Providing a Social Media Profile Set-up service for your client ensures them hot real estate property in the world of Web 2.0, and sets the foundation for an interactive platform with their target audience. Utilizing the full potential of each network’s features, and making the most of what’s available for effective presentation is the added value you bring. Profile Set-up on Social Networks includes uploading your client’s logo and professional photo, presenting their industry expertise, education and skills, embedding videos, and links to their website, blog and other social networks.  

Now What? Social Network Profile Management…
More than just an online resume for your client, Profile Management is an interactive and creative service that allows Virtual Assistants to help clients build awareness of their product and service, and establish credibility in their industry. For clients who are just too busy to manage their own Social Network Profiles, an increasing number of Virtual Professionals provide this ongoing service of moderating and facilitating their client’s Profile activity.    Social Media is about social engagement, which includes:

  • participating in your client’s social networks;
  • moderating forums and contributing to discussions; 
  • regular content submission: blog posts, articles, podcasts, videos;
  • researching industry-related events or groups;
  • adding new applications to social networks for additional Profile features.

This rather new, but much-needed service of effective Profile Management for busy clients holds much potential and room for creativity, with the Virtual Professional handling the role of either a consultant, company representative, or facilitator.  

Providing the Value-Added Service of Profile Set-up & Management
Guiding the process for your client, or facilitating the Profile Set-up and Management in key Social Networks is one of the hottest services in demand right now. Effective Profile Set-up and Management will lead directly to increased web traffic for your client, through meaningful interaction with targeted audiences, link building, SEO, business affiliations and industry authority. This crucial aspect of a Social Media Marketing campaign for businesses is in such demand, that there are not enough Virtual Assistants to fill this role for businesses that are losing out by not getting involved in Web 2.0.  

Are you ready to take your Virtual Professional business to the next level with this specialized niche service?  

Learning the Specialized Skill of Social Network Profile Set-up & Management
The time is now for adding Social Network Profile Set-up and Management to your Virtual Business services! Get a jump on the demand for this service, for not only attracting new clients, but assisting existing clients with this much-needed skill set in today’s marketplace.  You’ll have the satisfaction of bringing businesses into the exciting world of Web 2.0.  

Make 2009 a prosperous year for your Virtual Business, by helping other businesses gets online! 

What Is Social Networking Today?

What is Social Networking? Before the Internet we would probably have said that we were talking about a group of family and friends getting together or keeping in touch. However, the Internet has changed how we think of “getting together” and “keeping in touch.” Today “getting together” can mean meeting in a chat room as easily as it can mean meeting at Starbucks. Keeping in touch is done online as much or more as talking on the phone, unless you include texting over the phone which has replaced talking.

When we talk about “social networking” we most often are talking about online socializing. O.K., so what is socializing online? It is millions of people across every social, economic and geographic barrier sharing information and experiences with each other. Facebook alone has over 500 million registered users. Social networking Websites have become sophisticated communities that provide their users with information, friendship, advice, entertainment and the list goes on and on.

When we discuss online social networking and ask “what is social networking?” We have ask “what is social networking” globally. And the answer is that it is very exciting; we can become online friends with people we will probably never meet off line. It is also the place to be for local and international commerce. Online services like Amazon and Craigslist have changed the way we buy, sell, exchange, hire and volunteer. While we may not consider ecommerce sites social networking venues we do expect to see comments from others on these sites. Let’s face it, shopping has evolved to a social experience and the mall is now online.

My point is that while online networking encompasses everything, general sites like Facebook, business sites like LinkedIn, educational sites like this one, TV series addict sites like Miso, Cyclists sites like Pedal room, blood donor sites like i-Blood, you name it, it’s there. Most people consider social networking sites a place to socialize.

However, entrepreneurs follow the buyers and the buyers are online. More people over 50 are joining online networks than any other segment of the population. The over 50 generations, due to their sheer volume significantly influence every market they touch. Online entrepreneurs have taken notice and are making the online social networking experience acceptable to the senior population. Why do the online marketers care so much about the over 50 set?

Aside from the fact that they control the majority of the purse strings, they tend to be loyal to a brand or service. Online that transfers to a more stable market, that is, these generation don’t surf the net as much as others. Therefore marketers can make their advertising more effective. Why do I bring all this commerce activity up when the question is what is social networking? Because social networking exists because advertisers are willing to pay big bucks to reach online buyers. So be nice to the advertiser and older newbies because they are a big reason that we can enjoy the social networking experience.

And it will only get bigger because online buyers have found that online commerce is safe and convenient. Obviously, just as you have to be careful about individuals online you have to be careful with companies. However, companies providing goods and services online have found that their customers have a huge audience available to them online and, if they are not treated fairly, they let everyone know about it through their social networks. Actually, it’s a great system that works very well.

As you can see, it’s difficult to say what social networking is because it is evolving so quickly. Rather than try to define what social networking is, consider what you can do with social networks before you jump in. These networks are complex because people are complex and social networks are networks of people not computers. As you look to become involved in a social networking community keep these thoughts in mind:

Always remember why you are there. Whatever the reason stay consistent to that purpose.

Use your time wisely and do not waste other people’s time or you may find yourself on the outside looking in.

Keep your communication informative, short and simple.

Be positive. A “thank you” for help or information provided will go a long way to establishing you as someone who belongs.

Slow Down; establishing relationships takes time. Get to know people, let people get to know you. Work on building a relationship with them.

A social network is a group of like minded people sharing. You can be doing business together, sharing community experiences, family experiences, whatever. Remember we are all people, we want to contribute, be helpful, learn, grow and feel we have value. That’s what social networking is or soon will be.